Course Programme
🎓 Entrepreneurship & Innovation
📅 7 Workshops
⏱ 3 hours each

From Problem to Pitch
— A Workshop Journey

Seven hands-on workshops that take you from spotting a problem you care about to pitching a validated business idea in front of an audience.

The learning arc
1
Discover & Ideate
2
Prototype Fast
3
Build MVP
4
Know Your Customer
5
Business Model
6
Go-to-Market
7
Pitch & Feedback
Part 1 — Discover & Build
01
💡
Creativity & Discovery
Problem Identification & Ideation
Students discover real problems from their own lives, drill down to root causes, and generate a range of ideas using structured creativity tools. The session ends with each team producing a Wanted Poster — a visual problem-and-ideas artefact.
Problem Framing 5 Whys Stakeholder Mapping Crazy 8s Wanted Poster
3hWorkshop
✓ Built
02
🔧
Prototyping
Rapid Prototyping & Assumption Testing
Teams turn their best idea into a tangible prototype as fast as possible — paper, digital sketch, or role-play. The focus is on identifying the riskiest assumptions and building just enough to test them with real people.
Paper Prototyping Assumption Mapping User Testing Build–Measure–Learn
3hWorkshop
Planned
03
🛠
Product Development
From Prototype to MVP
Teams define their Minimum Viable Product — the smallest version of their idea that still delivers real value. They prioritise features, map the user journey, and identify what needs to be true for the MVP to succeed.
MVP Definition Feature Prioritisation User Journey Feasibility Check
3hWorkshop
Planned
Part 2 — Disciplined Entrepreneurship (Aulet)
04
🎯
DE — Who is your customer?
Market Segmentation & Customer Definition
Following the Disciplined Entrepreneurship framework, teams identify and select their beachhead market, build a detailed end-user persona, and calculate the total addressable market. The question answered: exactly who are we solving this for?
Market Segmentation Beachhead Market End User Persona TAM Calculation
3hWorkshop
Planned
05
💼
DE — What can you do & how do you make money?
Value Proposition & Business Model Design
Teams define their full value proposition, design a business model, and work out pricing. They calculate customer lifetime value (LTV) and cost of customer acquisition (COCA) to understand whether the economics make sense.
Value Proposition Business Model Canvas Pricing Strategy LTV & COCA
3hWorkshop
Planned
06
🚀
DE — How do you acquire customers & scale?
Go-to-Market Strategy & Competitive Advantage
Teams map the customer acquisition process, identify their competitive moat, and build a high-level go-to-market plan. They also outline their product roadmap and define what makes their position defensible over time.
Go-to-Market Competitive Moat Customer Acquisition Product Roadmap
3hWorkshop
Planned
Part 3 — Demo Day
07
🏆
Pitch & Reflection
Final Pitch, Feedback & Course Debrief
Teams present their full venture concept to an audience — peers, mentors, or invited guests. Each pitch covers problem, customer, solution, business model, and go-to-market. Structured feedback follows every pitch, and the session closes with a personal reflection on what each student would do differently from day one.
Demo Day Format Structured Feedback Peer Review Personal Reflection Mentor Q&A
3hWorkshop
Planned
Format

All 7 workshops follow the same structure: interactive activities, team-based work, structured frameworks, and a tangible deliverable at the end of each session.

Progression

Each workshop builds on the previous one. Teams carry their problem and idea forward through the whole programme — it's a single continuous venture-building journey.

Framework

Workshops 4–6 are grounded in Disciplined Entrepreneurship (Bill Aulet, MIT). Workshops 1–3 draw on design thinking and lean startup methods.