Plan 3 distinct ad variants. Each should test a different hook or angle — never run a single ad. The algorithm learns from variation.
The Hook Rule: If the first line doesn't stop someone mid-scroll, the rest doesn't matter. Write the hook last — after you know what makes your product compelling.
A
Variant A
Hook / Opening line
max ~125 chars for feed ads
Pain it addresses
Solution frame
Call to Action text
Visual direction
Tone
This variant tests:
B
Variant B
Hook / Opening line
max ~125 chars for feed ads
Pain it addresses
Solution frame
Call to Action text
Visual direction
Tone
This variant tests:
C
Variant C
Hook / Opening line
max ~125 chars for feed ads
Pain it addresses
Solution frame
Call to Action text
Visual direction
Tone
This variant tests:
Before moving on — read each hook out loud. Would YOU stop scrolling? If not, rewrite it.