Lean Canvas
Click any block to see guidance and fill it in · Numbers show recommended fill order
2
Problem
Top 1–3 problems your customers face. Start here.
Existing alternatives
What do customers use today instead?
4
Solution
Top 3 features that solve the problems above.
3
Unique Value Proposition
A single, clear, compelling message. Why are you different?
High-level concept
"X for Y" analogy (optional)
9
Unfair Advantage
Something that cannot be easily copied or bought.
1
Customer Segments
Who has this problem most acutely?
Early adopters
Who will use it first?
8
Key Metrics
The key numbers that tell you if the business is working.
5
Channels
How do you reach your customers?
7
Cost Structure
Customer acquisition costs · Hosting · People · Tools
6
Revenue Streams
How do you make money? Pricing model and price.