Entrepreneurship & Innovation

Workshop Hub

All student guides, fillable exercise sheets, and interactive tools for every session.

7
Workshops ready
3 hr
Per session
2–5
Team size
Zero
Prior experience
Workshop 1
01

Problem Identification & Ideation

Find a real problem worth solving, drill to the root cause, and generate 8 solutions in 8 minutes.

3 hours
Student Guide
Workshop 1 — Student Guide
Phase-by-phase guide. Mindsets, guiding questions, field sprint instructions, timing bars, and links to every exercise sheet.
Open guide →
Exercise Sheets
Fillable digitally — save as PDF with all typed text visible. One copy per team.
Phase 1 · 0:35–0:45
Problem on Trial
5 stress-test questions to check if your problem is specific, painful, and worth solving.
Open →
Phase 2 · 0:45–1:00
5 Whys Drill
Drill from surface complaint to root cause in 5 progressive "Because…" layers.
Open →
Phase 2 · 1:00–1:15
Who Else Suffers?
Stakeholder map across 6 person types. Clickable dot severity ratings per card.
Open →
Phase 3 · 2:05–2:20
Crazy 8s
8-box ideation sprint with built-in countdown timer, drawing canvas, and colour picker.
Open →
Phase 3 · 1:55–2:05
Steal from Another World
Select up to 5 industry cards from 20 options. Each unlocks its own ideas panel.
Open →
Phase 4 · 2:25–2:40
Wanted Poster
The main team deliverable. All 6 fields fillable, 5 idea slots with canvas sketches.
Open →
Workshop 2
02

Rapid Prototyping & Assumption Testing

Map assumptions, build the fastest possible prototype, test with 5 real users, and decide: Persist, Pivot, or Stop.

3 hours
Student Guide
Workshop 2 — Student Guide
7-phase guide integrating IDEO rapid prototyping, Google Design Sprint, and Y Combinator methods — plus 5 AI simulation activities with ready-to-use prompts.
Open guide →
Exercise Sheets
Fillable digitally — save as PDF. One copy per team.
Phase 1 · 0:20–0:55
Assumption Map
6 assumption categories + 2×2 Risk Matrix. Identify your most critical assumption before building anything.
Open →
Phase 1 · 0:35–0:55
How Might We?
9 sticky notes to reframe your root cause into opportunity questions. GDS Note-and-Vote to pick the best one.
Open →
Phase 2 · 0:55–1:30
Prototype Plan
Choose your format (IDEO/GDS/YC), set constraints, assign roles, and define your success signal before building.
Open →
Phase 2 · 1:00–1:30
6-Panel Storyboard
Tell your prototype story in 6 colour-coded frames — from user's problem to solution moment to outcome.
Open →
Phase 3 · 1:55–2:25
Feedback Capture
One sheet per user. "I noticed / I wonder / What if" columns + Mom Test signal tracker + signal meter.
Open →
Phase 4 · 2:45–3:00
Learning Board
Synthesise all 5 tests. Pattern map, Build–Measure–Learn summary, and the Persist / Pivot / Zoom / Stop decision.
Open →
Between W2 & W3 · Self-Study
VIBE

Vibe Coding for Entrepreneurs

Build working web prototypes using only conversation with AI. 100% free tools, 5 exercises, zero coding experience needed.

3.5 hours self-paced
Self-Study Module
Vibe Coding — Complete Guide
8 interactive sections: concept & six pillars, 25+ free tools with scenario-based stacks, the 5-step vibe loop, 8 application scenarios, 5 hands-on exercises, tips & pitfalls, and a pre-Workshop 3 checklist.
Open guide →
Complete this module before Workshop 3. You will need Claude.ai, GitHub, and Vercel accounts ready — plus at least one practice build completed.
Workshop 3
03

Build & Ship Your MVP

Use AI to build a working prototype, deploy it to a public URL, test with 3 real users, and submit your live product.

3 hours
Student Guide
Workshop 3 — Student Guide
5-phase build day: Scope → First Build → Refine → Deploy & Upload → Test & Submit. Claude → GitHub → Vercel workflow.
Open guide →
Appendix · Advanced Reference
AI & Data APIs
Voice, Image, Chat, and Database APIs — Whisper, DALL-E 3, GPT-4o, Claude, Supabase and more. Starter code snippets for each.
Open appendix →
Exercise Sheets
Workshop 3 has only 2 sheets. Most of your time is spent building, not writing.
Phase 1 · Scope
Product Blueprint
Who, problem, one core action, one-sentence promise. Half a page — then start building.
Open →
Phase 5 · Submit
Build, Test & Submit Log
Build notes, 3 user-test observations, final URL + GitHub link for submission.
Open →
Workshop 4
04

Growth & Social Media Acquisition

Define your ICP, write 3 ad creative variants, build a paid campaign plan, and calculate whether your unit economics are viable.

3 hours
Student Guide
Workshop 4 — Student Guide
6-phase guide: Targeting Triangle → Audience Deep-Dive → Platform Strategy → Ad Creative (HPSC formula + Hook Tester) → Budget & CAC calculator → Launch Simulation.
Open guide →
Exercise Sheets
3 fillable sheets — auto-save in your browser. Print or save as PDF with all typed answers visible. One copy per team.
Phase 1–2 · Audience
ICP & Targeting
Demographics, psychographics, behavioural triggers, platform selection, and your 1-sentence audience statement.
Open →
Phase 4 · Creative
Ad Creative Brief
3-column A/B/C variant grid. Hook → Problem → Solution → CTA for each variant plus visual direction and thumb-stop test.
Open →
Phase 5 · Budget
Campaign Plan
Live CAC calculator, KPI targets, €50 test plan, 3-gate go/no-go decision, 5-week timeline, and team sign-off.
Open →
Interactive Tools
Interactive Simulator · Meta Ads
Meta Pricing Simulator
Explore the Meta auction mechanics, compare CPM benchmarks by platform, calculate your Budget→CAC funnel, and simulate the learning phase.
Launch →
Interactive Exercise · Phase 4 Creative
AI Ad Quality Lab
Two AI-generated ads, same product, same tools. Predict which wins — then see a 7× CTR gap and a full HPSC debrief.
Launch →
Workshop 5
05

Value Proposition & Business Model Design

Define exactly what you're selling and to whom, map your business model with Lean Canvas, size your market, stress-test assumptions, and pressure-test your strategy before you build.

3 hours
Student Guide · 6 Phases
Workshop 5 — Student Guide
Phase-by-phase guide through Value Proposition design, Lean Canvas mapping, pricing strategy, TAM/SAM/SOM market sizing, competitive positioning with moat analysis, and a final strategy gate to validate your riskiest assumptions.
Open guide →
Interactive Tools
Three fillable canvases and a strategy simulator — all auto-save in your browser. Use them alongside the student guide or as standalone exercises. One copy per team.
Interactive Canvas · Value Proposition
Value Proposition Canvas
Map customer jobs, pains, and gains against your products, pain relievers, and gain creators. Live fit score shows how well your VP resonates.
Launch →
Interactive Canvas · Business Model
Lean Canvas Builder
Fill all 9 Lean Canvas blocks with guided questions, common mistakes to avoid, and real examples. Progress tracked — auto-saved in your browser.
Launch →
Interactive Simulator · Strategy
Strategy Simulator
Four tools in one: bottom-up market sizing, competitive positioning map, Bear/Base/Bull scenario planning with 18-month MRR projections, and a 5-assumption stress test.
Launch →
Workshop 6
06

Pitching & Investor Storytelling

Build your investor pitch from your W1–W5 outputs, craft a compelling narrative, and practise your delivery with a timer and teleprompter view.

3 hours
Interactive Tools
Two tools grounded in your workshop outputs. Each one tells you exactly which printed sheet to reference and where that data goes in your pitch or story.
Build · Practice · Score
Pitch Trainer
Build your Demo Day pitch across 11 slides, each mapped to your W1–W5 outputs. Practise with a timer, read from teleprompter view, and score your delivery.
Launch →
Story Builder · Frameworks · Benchmarks
Investor Storytelling
Craft your narrative arc — hook, tension, discovery, vision. Study six landmark pitch stories, explore six proven frameworks, and score your story against investor criteria.
Launch →
Exam Preparation
EXAM

Exam preparation tool

Practise your end-of-course consultancy analysis on three real startup cases. Apply every W1–W6 framework, get instant structured feedback, self-evaluate each section, and export your work for AI review.

Self-study · Use before your exam
Interactive Tool
Works entirely in your browser — no login required. Your answers auto-save so you can return and continue any time.
3 Cases · AI Feedback · Self-Evaluation · Case Solver
Exam Trainer
Three real startup cases across different industries. Write your analysis, get instant feedback grounded in W1–W6 frameworks (Problem, Prototype, MVP, Growth, Business Model, Pitch), self-evaluate with a rubric, and export everything for AI review. Includes a full Case Solver walkthrough for each case.
Launch trainer →
Full Course

7-Workshop Overview

7

Course Arc — All 7 Workshops

Creativity → Prototyping → MVP → Disciplined Entrepreneurship (×3) → Pitch

→